Starting as a dream in the far-sighted mindscape of three men of vision and enterprise, Rupa is today the unquestioned No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.
This is because Rupa believes in moving ahead not just in terms of volumes, but also in product innovations. In line with evolving consumer preferences and market demands, a strategic call was taken to build a portfolio of international brands across the premium and luxury segments.
Oban fashions was launched with this vision in mind, to give our consumers a life of quality, comfort and style by giving them access to international brands.
We started on this journey in 2016 with the launch of FCUK underwear. While FCUK is a globally known premium apparel brand; their underwear is designed, manufactured, distributed and marketed by Oban Fashion with a view to making luxury accessible to the Indian consumer. FCUK underwear was launched with a vision to occupy the white space in the category and consumer mindspace where the aspirational Indian consumer can show off his style quotient and discerning taste.
We continued this journey in 2017, by acquiring the license to market and distribute Fruit of the Loom in India. Fruit of the Loom being one of the most well known and largest international brands in the underwear category, the aim is to make premium underwear based on comfort accessible to the consumer and become the byword for the category.
As we look to the future with every changing consumer trends, we plan to achieve our vision by staying true to our company mission of delivering value to our customers, employees and stakeholder by focusing on our strengths in the innerwear category and creating a portfolio of international brands that help bridge the gap between affordable and luxury innerwear.
At Oban, we are committed to giving our consumers a life of quality, comfort and style by giving them access to brands that bridge the gap between affordable and luxury innerwear. We aim to do this by striving for leadership and competitiveness in the business in which we operate.
Our mission is to deliver value to our customers, employees and stakeholder by focusing on our strengths in the innerwear category and creating a portfolio of international brands that help bridge the gap between affordable and luxury innerwear.